Horned Frog Holiday Market Vendor Information

The Holiday Market is a two-day event hosted by the TCU Alumni Association and Hispanic Alumni Alliance. This indoor shopping experience showcases alumni-owned, small, and local businesses to hundreds of Horned Frogs and community shoppers while supporting the Greg Treviño Memorial Scholarship through engagement and philanthropy.

Showcase your business to Horned Frogs and community shoppers while supporting the Greg Treviño Memorial Scholarship.

Holiday Marketshoppers Holiday Market shoppers with TCU stockings Holiday Market vendor booth
 

Frequently Asked Questions

Everything you need to know about the event, eligibility, booth options, the application process, and sponsorship opportunities.

 

About the Holiday Market

What is the Holiday Market?

This event showcases alumni-owned, small, and local businesses while providing a unique shopping experience for Horned Frogs and supporting the Greg Treviño Memorial Scholarship.

Where is the Holiday Market?

The Holiday Market is held indoors at the Dee J. Kelly Alumni & Visitors Center on the TCU campus.

What is the purpose?

The Holiday Market supports the Greg Treviño Memorial Scholarship through engagement and philanthropy by:

  • Showcasing alumni-owned and small businesses;
  • Generating scholarship support through vendor and shopper registrations; and
  • Providing a unique shopping experience for Horned Frogs and friends of TCU.
What is the experience like?

Friday VIP Sip & Shop (21+)

  • Premium early-access event
  • Limited to 300 registrants
  • Swag + drink ticket
  • First opportunity to shop
  • Door prizes from vendors

Saturday Shop 'Til You Drop

  • General-admission shopping event
  • TCU students admitted free with TCU ID, and the first 125 receive a tote bag.
  • Larger, come-and-go crowd throughout the day
How many shoppers attend?

Friday's VIP Sip & Shop always sells out, with shoppers arriving early and staying until the event concludes.

Saturday’s Shop 'Til You Drop is a come-and-go event with students arriving early to get a shopping tote and other shoppers arriving throughout the day. In 2025, the Holiday Market welcomed over 600 shoppers for Saturday’s event.

Selling at the Holiday Market

Who can participate?

The Holiday Market is a competitive event because space in the Kelly Center is limited. Vendors are carefully selected based on factors including alumni status, business type, product offerings, social media presence, previous participation, and overall fit for the event.

What spaces are offered?

Vendor spaces range from tabletop and countertop displays to larger 10' × 20' spaces. Fees range from $75–$275 depending on location and size.

Are TCU products required?

No. If you do sell TCU items, you MUST comply with official TCU Licensing guidelines.

What is the application process?

Complete the Vendor Interest Form. Submission of the form does not guarantee acceptance. All communication is conducted via email.

Multi-level marketing, network marketing, and individual distributors are not appropriate for this event.

When are applicants notified?

All communication is conducted via email. Returning vendors are typically contacted during the summer registration period. New vendor applications are reviewed as space becomes available, and applicants can expect updates beginning in mid- to late September.

Ready to apply?

Vendor Interest Form

Interested in Sponsoring the Holiday Market?

Sponsorship opportunities include recognition in event promotions, social media, and the printed program while helping support the Greg Treviño Memorial Scholarship.

Sponsor Interest Form

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